W. Munro (Rehab)
Taking a medical brand from clinical to colourful.
A rebrand for an established medical equipment company: new logo and website, then stationery, adverts, brochures, clothing, signage and a vehicle fleet.
W. Munro (Rehab) Ltd, an established company in the medical sector, had an ageing blue and grey brand from the 1970s. We analysed the company, where it was in the marketplace and where it wanted to be further down the line.
Our research found that many medical companies looked overly clinical and sterile. So why not turn things on their head and introduce some colour? The brand still reflects the importance of the sector, but it’s brighter and more confident. The work started with a new logo and website, then expanded across stationery, advertising, brochures, corporate gifts, company clothing, signage and a fleet of vehicles.
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We knew we wanted to modernise the company for the 21st century and CO2 Design seemed to be the right fit for us. They make you feel part of the team, listen, go away and come back with creative solutions without making a song and dance about it. Whether it’s a straightforward stationery request or a more in depth signage system they have the experience to handle any project from the initial briefing to the final deliver.
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